I wanted to photograph a millennial. I wanted to capture a personality that’s brimming with excitement and passion from the opportunities that are laid out in front of them. Someone who is career hungry and won’t stop at anything.

My muse, Ashlee Stevens, is a fresh 18 year old who already is part of the new entrepreneurial world. She is the designer of Mossy Australia - a fashion boutique. I don’t think this is anything short of surprising anymore. People are finally waking up to what they’re capable of and finally have the opportunities to go forth and implement them.

Muse Ashlee Stevens from Neon Model Management @ashleestevens_ | Photo by Natalie Koval @nataliekovalphoto

Muse Ashlee Stevens from Neon Model Management @ashleestevens_ | Photo by Natalie Koval @nataliekovalphoto

We live in a world with endless opportunities, everyone seems to have a ‘side hustle’ - but why does it have to be on the side? Why can’t we express what we’re actually passionate, and stop referring to it as a side project?

I remember listening to a book ‘The Power of Vulnerability’ by Brené Brown, an author who researches themes such as courage, shame and empathy, where she explains that whenever we meet someone, we want to get to know them, right? So we always start with the same questions, and when we’re given those first few answers, we start to formulate our view of the person and in turn, we judge. The question we always ask is, “So…what do you do?” This question, as simple as it is to say, has so much meaning behind it. Try answering it right now. What have you been saying every time someone asked you this?

Do you say what’s currently giving you an income or do you say what you do on the side but it’s something that you’re passionately crazy about?

By definition, a 'job' is not exactly the term that classifies a cash flow, neither is the word ‘client’. Let that sink in.

Muse Ashlee Stevens from Neon Model Management @ashleestevens_ | Photo by Natalie Koval @nataliekovalphoto

Muse Ashlee Stevens from Neon Model Management @ashleestevens_ | Photo by Natalie Koval @nataliekovalphoto

Muse Ashlee Stevens from Neon Model Management @ashleestevens_ | Photo by Natalie Koval @nataliekovalphoto

What would you say now if someone asked you, “So...what do you do?” In her book, Brené Brown says that she met a woman who gave her earrings she masterfully crafted but when asked what she does, she answered she has an office job. Brené immediately turned to her and said that she’s actually an artist!

Do I say I work part time at a cafe? Or do I say I’m a Photographer? I always say the latter.

Say what you want to be and people will start taking you as one. It also goes by the saying, ‘dress for the job you want, not the one you have.’

I wanted to capture a personality that is bursting with talent. With this series, I wanted to showcase a beautiful, free, passionate and talented young woman who has so much potential in front of her. It is so much more than a fashion editorial, it is about the celebration of the ‘busy’ woman. A woman who has so much on her plate at such a young age, yet finds it ever so simple to stay at the top of her game with her career, her health and relationships.

Muse Ashlee Stevens from Neon Model Management @ashleestevens_ | Photo by Natalie Koval @nataliekovalphoto

Muse Ashlee Stevens from Neon Model Management @ashleestevens_ | Photo by Natalie Koval @nataliekovalphoto

Muse Ashlee Stevens from Neon Model Management @ashleestevens_ | Photo by Natalie Koval @nataliekovalphoto

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Words & Photographs // Natalie Koval @nataliekovalphoto
Muse //Ashlee Stevens, Neon Model Management @ashleestevens_
Hair & Makeup // @bythelovinggypsies
Wardrobe // ROWIE The Label @rowiethelabel
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